Dunlop reviews £21m ad brief
Dunlop Tyres is reviewing its $30m (£21m) advertising business for North America and Europe. The review is being handled by the company’s US office in Ohio and is understood to include at least two undisclosed UK agencies.
Dunlop Tyres is reviewing its $30m (&£21m) advertising business for North America and Europe. The review is being handled by the company’s US office in Ohio and is understood to include at least two undisclosed UK agencies.
The European work, worth $20m (&£14m) is handled by Amsterdam-based 180. The $10m (&£7m) US work is held by Ohio-based Marcus Thomas.
The news will come as a blow to 180, which picked up the work from Abbott Mead Vickers.BBDO last year. The agency beat Springer & Jacoby International in a two-way pitch.
Although 180 did not have a network when it pitched for the Dunlop account, it had built up its reputation by producing respected creative work for Adidas. The agency was appointed, along with TBWA, to handle Adidas’ global business at the end of last year.
AMV.BBDO created award winning advertising for Dunlop in the Nineties, spearheaded by director Tony Kaye.
Dunlop Tyres is a subsidiary of Goodyear, which bought it from Sumitomo Rubber Industries in 1999, but the review is understood to have no bearing on Leagas Delaney’s hold on the Goodyear account.
