The group marketing director of Green Isle Foods, which makes Goodfella’s Pizza, is to leave the company without a job to go to.
Andrew Kinsella’s office confirmed that he has tendered his resignation and will leave the company in March. He came to Green Isle from Guinness, where he held a number of roles in sales and marketing across Europe.
Kinsella arrived at Green Isle in the middle of an agency review and subsequently appointed Partners BDDH to the account.
His resignation comes after only a year in the post. Industry insiders claim that Kinsella’s move was prompted by personality clashes at the Irish company.
Neither Kinsella nor managing director Billy O’Regan were available for comment as Marketing Week went to press.
Last October, Green Isle launched a stone baked ciabatta-style pizza variant, backed by a &£7m marketing campaign, including TV ads created by Partners. These featured a penny-pinching accountant, who wants to scrimp on the pizza’s ingredients and a generous chef who objects to the accountants meddling.
Green Isle is owned by Northern Foods, one of the biggest food producers in the UK and Ireland. It also owns Fox’s Biscuits, Eden Vale and Dalepak.