Next week sees the launch of Tetley Tea’s first post-Tea Folk drive. The animated characters have been brand icons for 28 years. The campaign, created by D’Arcy, focuses on the health benefits of tea. It features people ‘living life to the full’ and has the strapline ‘You are the champions and this is your cup. Tetley love U.’ D’Arcy held on to the account following a review last year (MW August 2, 2001). Media planning and buying is by MediaVest.
Tetley group marketing director Samantha Reader has left the company and will not be replaced. Her duties will be taken on by marketing director Nigel Holland.