Times sports pull-out to be axed in relaunch

As part of a relaunch on February 11, The Times is dropping its standalone sports section after less than a year.

The consolidation will see a new broadsheet section, containing sport and business coverage, while the main broadsheet section will be dedicated purely to news.

Editor Peter Stothard says the changes are in response to readers’ comments, and that overall pagination will increase.

Stothard says both sports and business coverage will be increased. The middle of the second section will be The Register, which will contain obituaries, the court page and a readers’ debate. The paper will retain its T2 tabloid section, which covers arts, health, law, radio and TV.

The launch will be backed by a TV and radio advertising campaign – devised by Rainey Kelly Campbell Roalfe/Y&R – with the catchline “The Times gives you more of what’s important”.

A press buyer says the revamp frees attractive advertising sites and gives The Times a greater flexibility to increase its pagination.

The Financial Times is launching a weekly tabloid supplement, FT fund management, on Monday.

The supplement will be promoted with a print campaign, through Delaney Lund Knox Warren, running in The Sunday Telegraph and investment trade titles. It will be supported by direct mail activity by Draft Worldwide, targeting 80,000 individuals involved in the fund industry.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here