Volvo C70 convertible

MVBMS Fuel Europe has created a pan-European advertising campaign for the new Volvo C70 convertible. The campaign, which breaks in the UK next month, will run on TV and in cinemas. A commercial for the Volvo S60 will follow it.

The campaign aims to capitalise on the increase in interest in football in the run up to the World Cup and focuses on the Volvo’s style and safety features.

The ad features a young man driving through an Italian town in the Volvo with the top down. The townspeople are wearing the blue and white strip of their local football team, but the driver is wearing red. A title reads: ‘At what point does a convertible become a Volvo?’ The driver locks his door and a second title answers: ‘When you feel protected even with the top down’. Media is through MindShare.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here