Month: January 2002

Publicis plans the first ‘fully interactive’ ad

Marketing Week

Publicis aims to be the first agency to create a fully interactive TV advertisement that allows viewers to select what happens to the storyline within the broadcast stream. To date, interactive ads have given viewers the option of clicking through to a microsite for further information or to order a brochure, while the programme continues […]

Pharmacists up in arms over cut-price drugs plan

Marketing Week

The National Pharmaceutical Association (NPA) – the voice of independent pharmacists – is making a strong protest to the Government over retailers such as Boots and Tesco offering two-for-one deals on over-the-counter (OTC) medicines, including cough and cold remedies and indigestion tablets. NPA director of pharmacy practice, Colette McCreedy, says: “It gives the wrong signals […]

Times sports pull-out to be axed in relaunch

Marketing Week

As part of a relaunch on February 11, The Times is dropping its standalone sports section after less than a year. The consolidation will see a new broadsheet section, containing sport and business coverage, while the main broadsheet section will be dedicated purely to news. Editor Peter Stothard says the changes are in response to […]

Friends of the Earth profile-raising advertising task

Marketing Week

Friends of the Earth has appointed Partners BDDH to create an advertising campaign to raise the profile of the charity. The charity has been talking to advertising agencies since last year (MW December 8, 2001). Friends of the Earth claims to be the largest international network of environmental groups in the world and is represented […]

Lloyds TSB hires strategy chief as Ford Ennals quits

Marketing Week

Lloyds TSB has appointed its managing director of European Internet banking, Jayne Almond, to the post of director of strategy and marketing, following a restructure that triggered the resignation of director of group customer management Ford Ennals. The bank’s head of retail banking, Eric Daniels, who took up his post last November, decided to divide […]

ASA forces Maxtec to amend work

Marketing Week

The Advertising Standards Authority (ASA) has condemned security company Maxtec Electronix for an advertisement that “condones the use of a shotgun to protect property from intruders”, echoing the case of jailed farmer Tony Martin. The ASA, which in 1996 overruled a complaint against the ad, this time described it as “irresponsible”. The authority took into […]

Collapsing share puts Mum at risk

Marketing Week

P&G’s Mum deodorant, launched in the Thirties, is rapidly losing market share to rivals such as Unilever’s Sure, bringing its future into question. Estimates of share fluctuate considerably, but all sources agree that there has been a sharp decline in the past year. According to a health and beauty buyer, Mum currently holds just 1.6 […]

Wall’s to unveil ice-cream store

Marketing Week

Birds Eye Wall’s is to open a “brand experience” store featuring its ice cream products. The outlet, to be called Scoop, will open in February in the Bluewater Shopping Centre in Kent. It will feature specially created products based on the frozen food manufacturer’s biggest ice cream brands. Products available will include hand-dipped Magnums, Solero […]

European ads are out there

Marketing Week

Robert Thurner writes that UK advertisers and agencies are under the illusion that out of home (OOH) advertising gets complicated once you venture beyond Calais (MW December 6, 2001). I don’t agree. We work with a large number of advertisers and agencies headquartered in the UK and have found that they have a good appreciation […]

Dunlop reviews £21m ad brief

Marketing Week

Dunlop Tyres is reviewing its $30m (£21m) advertising business for North America and Europe. The review is being handled by the company’s US office in Ohio and is understood to include at least two undisclosed UK agencies.