Name games could spell disaster
Marketing WeekCongratulations to Kitcatt Nohr, Alexander & Shaw for setting up their own agency, but the Diary wonders if anyone else has picked up on something rather unfortunate.
Congratulations to Kitcatt Nohr, Alexander & Shaw for setting up their own agency, but the Diary wonders if anyone else has picked up on something rather unfortunate.
Despite the doom predicted by the Bellwether report, there are short-term opportunities that the advertising industry can exploit
If drugs companies and the EC have their way, the controversial campaign for morning-after pill Levonelle will be the thin end of the wedge for OTC advertising. The companies claim they are simply informing consumers about what is available, b
Changing working practices and recent events have hit the corporate hospitality sector hard. No longer do executives spend long weeks lounging on yachts, quaffing champagne. Nowadays hospitality has to produce results
Tim Yates swells marketing exodus after reports of ‘personality clash’ with Clent Richardson
The Advertising Standards Authority (ASA) has condemned security company Maxtec Electronix for an advertisement that “condones the use of a shotgun to protect property from intruders”, echoing the case of jailed farmer Tony Martin. The ASA, which in 1996 overruled a complaint against the ad, this time described it as “irresponsible”. The authority took into […]
Media effectiveness consultancy Billetts has launched a business dedicated to measuring marketing and advertising expenditures and optimising their impact on sales. Through an alliance with New York-based Hudson River Group, the new business – Billetts Marketing Sciences – will have access to the US company’s database of consumer information covering all types of marketing including […]
Walker Media has lost the £18m British Airways (BA) media strategy account, following a cost-cutting review by the airline.
New charity Cancer Research UK has handed its £5m advertising account to Abbott Mead Vickers.BBDO without a pitch.
British Gas is reviewing its £24m (AC Nielsen) media planning and buying account, which is split between OMD UK and Carat. This is expected to be a prelude to a review of the entire Centrica media account, which includes the £10m Automobile Association (AA) and £3m Goldfish businesses. The review follows a recent corporate shake-up […]
As part of a relaunch on February 11, The Times is dropping its standalone sports section after less than a year. The consolidation will see a new broadsheet section, containing sport and business coverage, while the main broadsheet section will be dedicated purely to news. Editor Peter Stothard says the changes are in response to […]
MVBMS Fuel Europe has created a pan-European advertising campaign for the new Volvo C70 convertible. The campaign, which breaks in the UK next month, will run on TV and in cinemas. A commercial for the Volvo S60 will follow it. The campaign aims to capitalise on the increase in interest in football in the run […]
Marketing Week will award the writer of the best letter of the month 1,000 buy and fly! points, equivalent to a return flight for two to Paris or similar European destination. Entrants must be over 18; no employees of Centaur or buy and fly! may take part; the editor’s decision as judge is final; there […]
Tesco’s deal with P&G for the exclusive rights to sell the latter’s Physique range in the UK has opened up a new front in the supermarkets’ campaign to achieve dominance of the UK toiletries market
The vexed issue of online media buying and selling has once again come under the spotlight with a prominent media specialist claiming advertisers are being shepherded towards an unhealthily small number of websites. I-level, which bills itself as the UK’s leading digital media agency, has launched a drive to encourage agencies and advertisers alike to […]