Who says the House of Lords is stuffy? While the House was debating the Tobacco Advertising and Promotion Bill this month, discussion turned to darts and whether the game would be able to find sponsors to replace the much-relied on tobacco companies. Up steps Lord McNally to the oche. “My creative thinking,” he says dryly, […]
I refer to your article, Integrated Society (MW January 17), and the question you raised: “Does sales promotion still exist in a meaningful sense?” As director-general of the Institute of Sales Promotion (ISP), I can affirm that sales promotion is alive and well and lobbying hard in Europe. As evidence of this, I would cite […]
Beverage Brands is investing a claimed £18m this year on marketing its flavoured alcoholic beverage brand WKD to boost its market share, an increase of £5.5m on last year’s total marketing spend.
Who says the House of Lords is stuffy? While the House was debating the Tobacco Advertising and Promotion Bill this month, discussion turned to darts and whether the game would be able to find sponsors to replace the much-relied on tobacco companies. Up steps Lord McNally to the oche. “My creative thinking,” he says dryly, […]
Next week sees the launch of Tetley Tea’s first post-Tea Folk drive. The animated characters have been brand icons for 28 years. The campaign, created by D’Arcy, focuses on the health benefits of tea. It features people ‘living life to the full’ and has the strapline ‘You are the champions and this is your cup. […]
McDonald’s is to run its first SMS (text messaging) campaign – a tie in with the UK opening of Disney’s hit movie “Monsters, Inc.”. The mobile specialist 12snap, which has created the campaign alongside promotions agency The Marketing Store, claims it will be “the largest retail-based mobile marketing campaign ever carried out in Europe.” Breaking […]
Virgin Trains is launching a frequent first-class passengers’ club to be called Traveller. Customers will be invited to join the loyalty scheme on the basis of how many first-class trips they make. To qualify they must take eight first-class journeys in three months. The train operator will launch the scheme at the end of March. […]
Next week sees the launch of Tetley Tea’s first post-Tea Folk drive. The animated characters have been brand icons for 28 years. The campaign, created by D’Arcy, focuses on the health benefits of tea. It features people ‘living life to the full’ and has the strapline ‘You are the champions and this is your cup. […]
Direct-selling cosmetics company Avon has signed a £125,000 deal with girl band Atomic Kitten as part of a £1m youth-oriented revamp of its Color Trend range of products. The Color Trend brand, which was launched in 1997, will be endorsed by Atomic Kitten and will have new packaging and formulations. There are no plans to […]
McDonald’s is to run its first SMS (text messaging) campaign – a tie in with the UK opening of Disney’s hit movie “Monsters, Inc.”. The mobile specialist 12snap, which has created the campaign alongside promotions agency The Marketing Store, claims it will be “the largest retail-based mobile marketing campaign ever carried out in Europe.” Breaking […]
Direct-selling cosmetics company Avon has signed a £125,000 deal with girl band Atomic Kitten as part of a £1m youth-oriented revamp of its Color Trend range of products. The Color Trend brand, which was launched in 1997, will be endorsed by Atomic Kitten and will have new packaging and formulations. There are no plans to […]
Jazz FM will launch a new dance record label, Stereo Sushi Records, next week.
ITV could be missing out on up to £39.5m a year in advertising revenue on Coronation Street’s Friday centre break, according to research commissioned by Carat. The findings throw into question viewing figures produced by the new BARB panel, which show that last Friday’s episode of the soap reached 11.2 million adults, while the equivalent […]
With recruitment freezes, pay cuts and a reduction in the use of freelancers, the Carlson salary survey makes sobering reading.
The troubled Cordiant Communications Group – parent of Bates UK – looks set to lose one of its key US advertising accounts, and its share price has plummeted. Hyundai Motor America is reviewing its &£140m advertising out of Bates USA West. The account has been with Bates since 1986. The car manufacturer dropped Bates USA […]