Can Time Out win fight for survival?
Marketing WeekTime Out relaunches today in a smaller guise and with a London focus, but it will take more than a new look to overcome the competition
Time Out relaunches today in a smaller guise and with a London focus, but it will take more than a new look to overcome the competition
Arcadian Hotels, run by Julia Hands, wife of Nomura principal finance group chief Guy Hands, has appointed ex-Forte Hotel Group international sales director Judith Speller as sales and marketing director. Speller has been charged with finding a branding consultant to advise on brand positioning for the 16-strong chain. The hotels are individually named, but Arcadian […]
Unilever has started a statutory review of its £123.6m UK media business, held by Initiative Media. The review could result in the work being put up for pitch later in the year. Initiative handles the bulk of the Unilever account in the UK, with Carat Insight working on media planning for Birds Eye Wall’s. The […]
COI Communications has shortlisted three agencies to work on a jointly funded £25m television advertising campaign, aimed at boosting the UK’s flagging tourist industry, primarily overseas. The shortlisted agencies are Abbott Mead Vickers.BBDO (AMV), Ogilvy & Mather and BMP DDB, and the overseas campaign is set to launch in April. AMV devised the recent “UKOK” […]
Woolworths has moved its media planning business out of its creative agency Bates UK and into Zenith Media, which also handles the retailer’s media buying. The appointment follows months of speculation about the retailer’s creative advertising business. However, Woolworths continues to deny that the £26.6m advertising account, currently with Bates, is under review. A spokeswoman […]
HBOS, the bank which comprises Bank of Scotland (BoS) and Halifax, is reviewing its £10m direct marketing business. The company is talking to Halifax’s incumbent, 141, and BoS’s incumbents, TDA, WWAV Rapp Collins, and Navigator, with a view to creating a roster for both brands. The bank is also talking to other agencies, including Leeds-based […]
Telewest Broadband has been rapped by the Advertising Standards Authority (ASA) over an ‘aggressive’ advertising campaign that prompted more complaints than any campaign since Yves Saint Laurent’s (YSL) Sophie Dahl poster. The ASA ruled that the press and poster campaign’s strapline, “Stay on that bloody phone”, was offensive. Telewest says it will end the campaign […]
Ad agencies bemoan brands’ reluctance to advertise. But why should they?
Camera manufacturer Olympus has promoted managing director Graeme Chapman to European managing director of sales. Chapman, who will oversee the company’s operations in 26 countries, was marketing director at the Olympus Optical Co UK until 1998, when he was promoted following the retirement of Barry Taylor. Chapman will have overall responsibility for European consumer product […]
As women’s magazines become increasingly ad-driven, women are turning to customer magazines, which don’t pretend to be anything but sales tools. And as they now attract top staff and writers, the future looks bright
Procter & Gamble (P&G) is circulating free samples of Pantene shampoo and conditioner through Boots stores as part of a £9m relaunch of the haircare range.
Gallaher has named European managing director Yann Tardif as its first director of group marketing. Tardif will oversee Gallaher’s brands worldwide and report to Gallaher chief executive Nigel Northridge. His appointment follows the company’s purchase of Austria Tabak – completed in December. Tardif aims to “bring a consistency of positioning and expression to our brands, […]
Britain’s electoral process is set for a repackage once the results of a government study into how best to engage young people are known. Such is the level of concern about youth apathy that Net and mobile phone voting are being tested, and id
Tenneco Automotive has handed its £6m pan-European Monroe shock absorber advertising account to Edinburgh-based Leith Agency.
Although cookery has become increasingly fashionable, women still do the majority of the labour, and traditional British fare remains the mainstay of our diet, at least at home. Luckily, most of us enjoy cooking to some degree, and we get our