Omnicom-owned direct marketing agency Claydon Heeley Jones Mason has bought the Ignition Marketing Group and its sister company Ignite-mail for an undisclosed sum.
Ignition is to be renamed Ignition Claydon Heeley. However, Ignite-mail’s name will remain unchanged.
Following the acquisition, the agency has formed a new group – Claydon Heeley Group – which is to be chaired by Jon Claydon, who is also chairman of Claydon Heeley.
The group consists of Agency Republic, Ignition, Ignite-mail, Claydon Heeley and Direct Partners in the US.
Ignition Clients include Warner, Amazon, Costa and Thomas Cook. Ignite-mail is an online direct marketing agency. Its clients include Friends Provident, Next, Homebase and Iceland. It has billings of about &£36m.
Claydon Heeley says it will pass some projects to Ignition, and claims this will result in a recruitment drive at Ignition, particularly in the creative department.
Ignition chairman Andrew Sutcliffe says: “Our business is at the stage where the advantages of plugging into the Claydon Heeley name and Omnicom’s global network outweigh any benefits of remaining independent.”