I am a partner in a thriving marketing agency. I am also a practising Christian and while I am not a Bible thumper, I will not deny my faith nor deride another which I may not understand. Sean Brierley would appear to think differently (MW January 24).
The basis of successful marketing is understanding the brand. Yet Sean, experienced as he may be and clever as he would like to be, does not recognise that the brand in question is God and His son Jesus Christ – not a call centre such as the Church of England.
Brierley’s parallel with VW’s approach to Skoda – that it “did not have to convince a steadfastly pedestrian populace that they should be driving cars” – is also flawed – over 70 per cent of the population admit to having faith although most choose not to worship regularly. It’s like owning a car in London: I can drive but why bother? I simply rent one when I need it. Many people see baptisms, weddings and funerals this way.
As for the remark that Nike may not have crashed a plane into a building in the name of consumerism, frankly I find this to be in the poorest taste and am shocked you allowed such a cheap point to be made. I trust Brierley may wish to apologise to the families of the bereaved in due course.