Pitch Media to broker deals for UK athlete

Sports marketing agency Pitch Media has been appointed to broker sponsorship deals for Olympic-medal hope Alex Coomber.

Coomber is considered to be the UK’s best hope for a gold medal at the 2002 Winter Olympic Games. She will compete in the skeleton – a form of bobsleigh that involves travelling at 80mph headfirst down a track of ice. Coomber, has been world champion for the past three years and British champion since 1997. The skeleton has only just been reinstated as an Olympic sport after it was banned 50 years ago for being too dangerous.

Pitch Media managing director Henry Chappell says sponsors will be offered the chance to have their brand displayed on the front of Coomber’s helmet, her clothing and the sled itself.

He also anticipates interest from companies wanting to use her to endorse brands.

Any deals will have to wait until after the Olympic Games as competing athletes are not allowed to wear company logos.

The Winter Olympics starts on Friday (February 8) in Salt Lake City. The 19th event is expected to be the biggest yet; more than 2,300 athletes from 80 countries are set to take part and compete in 78 medal events.

Latest from Marketing Week

Marketing Week Meets… Mark Ritson

The Marketing Week columnist, consultant and professor explains why marketers need to talk about “making money first”, in a podcast recorded at the Festival of Marketing in October.


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here