The Cheese Promotion Bureau (CPB) is reconsidering plans to sponsor Pop Idol hopeful Darius Danesh.
“We saw him as the perfect icon for cheese,” says Brian “Big Cheese” McCheddar, head of the CPB, “But since he chopped off his ponytail and shaved his goatee he’s started to look normal. This is no way for a second-rate crooner to act.”
Danesh first caught the eye of the CPB after his hand-slapping performance of Hit Me Baby One More Time on Popstars.
McCheddar says: “We wanted him to modify his famous expression ‘There’s a lot of love in this room’ and have him stand in a room full of cheese while saying ‘There’s a lot of cheese in this room’.
We also thought we could sign up Neil Fox at the same time and corner the cheese market.”