Solanki extends his magic touch

The Diary is happy to welcome a marketing legend to its page this week. Step forward Mr Vijay Solanki – a man who is rapidly becoming the marketing equivalent of Diary hero Del Boy Trotter.

Solanki’s latest career move is to start-up company Shazam Entertainment, where he has become marketing director. The company provides a service that allows people to play music down a mobile phone to a computer, which will recognise the track and artist and send the information to the customer.

How did society cope without it? The phrase “This time next year we’ll be millionaires” has never seemed more apt.

Apparently, Solanki will still be involved in his other “luvvly jubbly” venture, KI Consulting – and he’ll be snapping up any other “nice little earners” that come along, no doubt.

By the way Vijay, your PR blurb says you were marketing director of Capital Radio. The Diary doesn’t recall you getting past marketing manager.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here