Bryant Homes has appointed CBLM, the Bristol subsidiary of Booth Lockett Makin (BLM) to handle its &£2m media planning and buying account. The incumbent TCS North also pitched for the business.
The move follows the recent appointment of Sledge, a London-based marketing and communication agency, to handle the company’s creative account (MW December 20, 2001).
Both appointments follow the hiring of former Axa UK marketing director Andy Hurst as Bryant Homes director of sales and marketing. Hurst joined the company in October last year with a brief to boost the brand in the construction industry.
Bryant Homes reviewed its creative advertising business only 15 months after appointing M&C Saatchi to handle the business. Last year, the agency created ads for the construction company with the strapline “Bryant Homes. Anything else is just a house.”
The TV ads showed how the company tries to accommodate people’s needs for space, beauty and privacy when building homes. M&C Saatchi repitched for the creative business, alongside Lowe Lintas, Sledge and TBWA/London.
Bryant Homes is part of Taylor Woodrow, which bought the company last February for &£632m. Taylor Woodrow recently decided to raise &£200m from the bonds market to help to finance some of its larger property developments.