Women are strange creatures, there’s little doubt. And before they all hit the send button with vituperative e-mails, just take a moment to digest the following.
According to silky chocolate Galaxy, 13 per cent of women would prefer sex with a virtual boyfriend than a real one. Thirteen per cent! That’s millions of women!
Maybe it’s a sad comment on men, most of whom would rather be shooting virtual monsters than making love to real women.
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Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.