Ennals mooted for top Fulham post

Former Lloyds TSB marketing chief meets Al Fayed to discuss taking on new position of chief executive

Former Lloyds TSB marketing chief Ford Ennals, who left the bank abruptly last month (MW January 31), is understood to be in talks about becoming chief executive of Fulham Football Club.

Ennals has had at least one meeting with the board of the Premiership club – which includes Leagas Delaney chief executive Tim Delaney – and one more with Mohammed Al Fayed, the club’s owner.

The club, which has never had a chief executive, is understood to be interested in Ennals because of his marketing background. The club is keen to attract new sponsors.

Ennals left Lloyds TSB last month after a restructure at the bank. His last high profile decision at the bank was to move the £18m advertising business out of Saatchi & Saatchi into Rainey Kelly Campbell Roalfe/Y&R (MW January 18).

Lloyds TSB head of retail banking Eric Daniels, who joined the bank last November, decided to divide up responsibility for customer management, undermining Ennals’ role. Ennals, who had himself applied for the head of retail banking job last autumn, claims he was offered another marketing role at the bank but decided to leave to take a “step up”.

Ennals, who was director of group customer management, joined Lloyds TSB in 1996 from British Airways (MW September 13, 1996), where he was global marketing chief. His initial brief at the bank was to oversee the rebranding of Lloyds and TSB as a single entity.

If Ennals is offered – and accepts – the Fulham FC job, he will join the club at an interesting time. It is over half way through its first year as a Premiership club, having spent the past four years climbing rapidly from the second division. Ennals was unavailable for comment.

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