Jazz FM is to record customised programming for Coffee Republic’s 108 coffee bars across the UK, and is in talks with the coffee chain about selling Jazz FM CDs in its outlets.
The deal means Jazz FM’s music will be played in the bars throughout the day, with songs linked by references to Jazz FM. The programmes will be made monthly in Jazz FM’s studio and distributed on CD.
Point-of-purchase material promoting the radio station, created by WARL, will appear in every outlet and feature the Jazz FM chameleon with the strapline “Serving it smooth”.
In return, Jazz FM will promote Coffee Republic on the radio station. The initial contra deal is for a year, but if it proves successful it will become a long-term venture.
Jazz FM head of marketing Nicola Young says: “Coffee Republic provides us with direct contact with our potential audience. Both Coffee Republic and Jazz FM are aspirational, independent and contemporary.”
Coffee Republic marketing director Simon Lambert adds: “Jazz music will engage customers without being intrusive.”
Jazz FM was set up in 1990 and runs three record businesses – Jazz FM Records, Hed Kandi and Stereo Sushi, which launched this month. The radio station broadcasts across London and the North-west on FM and across parts of the country on digital radio.