National Savings & Investments looks to build high street presence

National Savings & Investments (NSI) is considering developing a presence in third-party retail stores.

National Savings & Investments (NSI) is considering developing a presence in third-party retail stores.

Any deal would represent the first time NSI, formerly National Savings, has developed a high street presence beyond its outlets in Post Offices.

The announcement comes as the Treasury-backed government agency tries to regenerate interest in its products in an increasingly competitive financial services industry.

The NSI offers a range of savings products, including ISAs, but has no immediate plans to go into any other financial products.

NSI head of brand Sue Simpson says: “Partnerships are something under review. NSI has got to give customers choice and give them different ways to access our products.”

As part of the £2m rebranding, NSI is launching 48-sheet posters on 4,000 sites from February 25. Direct mail and national press campaigns were also launched yesterday (Wednesday 13 February).

All creative work has been devised by EHS Brann, with the brand created by Citigate Lloyd Northover. Media buying is through OMD.

From Wednesday 13 February, NSI will also sponsor Classic FM’s breakfast show for 13 weeks. Next month, it will launch a website that will allow customers to open a savings account over the Internet for the first time.

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