PepsiCo picks European marketing head after search lasting 6 months

PepsiCo has completed a long trawl for its top European marketer by appointing Okay Egdirici as vice-president of marketing for Europe and Sub-Saharan Africa (ESSA).

Egdirici joins from PepsiCo Turkey, where he was marketing director, and will be based at PepsiCo’s Richmond, Surrey office. He reports to PepsiCo president for ESSA Nish Kinkiwala and will have responsibility for overseeing marketing of beverage brands, PepsiCo snacks and the recently acquired Quaker Oats portfolio. The ESSA sector comprises 70 countries including the UK.

Egdirici’s new role has been vacant since August last year, when Tim Davie moved to become Pepsi Beverages International vice-president of marketing for flavours. Marketing director for ESSA Graham Andrews has been filling the role.

The company announced a global consolidation of its advertising into Omnicom Group agencies last year (MW September 27, 2001) out of FCB Worldwide.

The BBDO network handles advertising in Europe, while KLP Euro RSCG won the ESSA below-the-line account in August, except for the UK. PepsiCo distributor Britvic Soft Drinks uses Claydon Heeley Jones Mason.

Last week, PepsiCo US reported fourth-quarter revenue down 4.4 per cent to a net income of $667m (&£465m). PepsiCo Beverages International reported two per cent growth to $741m (&£517m).

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here