Teletext plans £8.5m campaign for travel products

Teletext is to spend £8.5m on a campaign to encourage consumers to book travel products using its Teletext Holidays’ Web, digital and analogue TV services.

The six-month campaign breaks on March 1, with the strapline ‘Don’t go anywhere until you’ve been to Teletext Holidays’. One of the four executions shows two women walking into the sunset and talking about their holidays when one falls off the jetty with shock on hearing how little the other paid for the same break.

The other TV and radio ads, created by Delaney Lund Knox Warren, all pick up on the ‘value’ theme. There will also be press and web-based advertising with media bought through Manning Gottlieb Media and a guerrilla PR campaign led by Band & Brown. This is the first holiday-specific campaign by Teletext since its £14m rebranding exercise last year and the launch of the holiday sub-brand.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here