Trigon plans Planters and Big D relaunch
Trigon Snacks is relaunching its once famous nut brands Planters and Big D after drafting in a new marketing team.
The snacks company has appointed Robert Woodall as marketing director. He previously held the same position at Planters in Australia, and has also worked as marketing manager for United Biscuits in the UK.
He replaces Lynn Saul who moves to the position of grocery sales director.
Trigon has also poached Duncan Hill from rival KP, where he was sales director. Hill takes on the newly created role of commercial director.
To coincide with the planned relaunch, Trigon has also appointed Mitchell Patterson Grime Mitchell (MPGM) to handle advertising for the products.
Trigon Snacks chief executive Brian Cardy – a former St Ivel marketing director – says he appointed MPGM without a pitch. A marketing budget has yet to be confirmed.
In the past, advertising has been handled by Grounds Morris and design consultancy The Edge. Both Planters and Big D have both been big brands in the past, but in recent years marketing support has been low. It is unclear what the company plans for its Lounge Lizard nut product, but it seems likely that the original product may be scrapped because of falling sales.
Cardy says the character Mr Peanut would be revived for the Planters advertising and adds that there are also plans to bring back “glamour girl” packaging on the pub packets.
