All-knowing, all-seeing ‘adman’

Thank goodness for Paul Seligman. It is obvious from his numerous letters to the marketing press that he is a fine and wise man, with a rich and diverse opinion on most subjects.

Most recently (MW February 7), I was particularly impressed with his insightful knowledge of GM foods, and their potential effect on the entire world, from a biochemical, economic and philosophical point of view.

And there’s me thinking that he’s just another self-publicising adman.

Mike Hunter

Managing director

KillerShark

London W1

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Ye gods, what a genetic monster

Marketing Week

Whatever views Niall Fitzgerald and Paul Seligman express in “GM Monsters” (MW February 7), I wonder whether either have contemplated the possible scenario that food crops might be engineered into sterility. Imagine the benefit to developing countries of a more reliable crop, but any saved seeds for next year’s planting being sterile – so the […]