Make no mistake, it will be spotted

The Diary is aware that mistakes can be made, and regular readers have no doubt spotted the occasional error. But what if your company just spent between &£36,000 and &£58,000 on a full-page ad in the Financial Times, only to find the proof-readers had taken a short holiday to Algiers?

This happened to Publicis last week. The ad on page nine of the February 11 FT was obviously intended to attract business by trumpeting the work the French agency carried out to promote the euro. But where were the proof-readers? The Diary spotted no fewer than three spelling mistakes, as well as some bad use of English.

Wel don guys, the Dairy beliefs thut yir atenshun too deatail wil defenatly atract allot of nuw busyness.

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