Make no mistake, it will be spotted

The Diary is aware that mistakes can be made, and regular readers have no doubt spotted the occasional error. But what if your company just spent between &£36,000 and &£58,000 on a full-page ad in the Financial Times, only to find the proof-readers had taken a short holiday to Algiers?

This happened to Publicis last week. The ad on page nine of the February 11 FT was obviously intended to attract business by trumpeting the work the French agency carried out to promote the euro. But where were the proof-readers? The Diary spotted no fewer than three spelling mistakes, as well as some bad use of English.

Wel don guys, the Dairy beliefs thut yir atenshun too deatail wil defenatly atract allot of nuw busyness.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here