Sanyo UK Sales picks Eldon as first sales and marketing director

Sanyo UK Sales, the sales and marketing division for electronics company Sanyo’s consumer products, has promoted general marketing manager Peter Eldon to sales and marketing director.

He will combine responsibility for sales and marketing for the first time at Sanyo UK’s sales division. Eldon will report to managing director Yuji Moriya.

The former sales director Paul Dominy left two weeks ago. Sanyo would not comment on the circumstances of his departure. The company had no marketing director.

Eldon has been at Sanyo since 1990 and has held a number of sales and marketing roles.

Before he joined Sanyo, Eldon worked for Black & Decker in a European marketing role, as well as Thorn EMI.

The UK arm of the Japan-based consumer electronics giant sells a range of audio and visual appliances, including plasma televisions, portable radio and cassette players, DVD players, video recorders and vacuum cleaners.

The division employs 100 people at its Watford-based offices.

Frontline Media handles Sanyo’s media business, although Sanyo Sales is not using a creative agency for its aboveor below-the-line advertising.

Eldon says: “My objective is to make Sanyo one of the UK’s benchmark consumer electronic brands. Sanyo must be able to adapt to whatever the market dictates.”

Latest from Marketing Week

Marketing Week Meets… Mark Ritson

The Marketing Week columnist, consultant and professor explains why marketers need to talk about “making money first”, in a podcast recorded at the Festival of Marketing in October.


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here