Sanyo UK Sales picks Eldon as first sales and marketing director

Sanyo UK Sales, the sales and marketing division for electronics company Sanyo’s consumer products, has promoted general marketing manager Peter Eldon to sales and marketing director.

He will combine responsibility for sales and marketing for the first time at Sanyo UK’s sales division. Eldon will report to managing director Yuji Moriya.

The former sales director Paul Dominy left two weeks ago. Sanyo would not comment on the circumstances of his departure. The company had no marketing director.

Eldon has been at Sanyo since 1990 and has held a number of sales and marketing roles.

Before he joined Sanyo, Eldon worked for Black & Decker in a European marketing role, as well as Thorn EMI.

The UK arm of the Japan-based consumer electronics giant sells a range of audio and visual appliances, including plasma televisions, portable radio and cassette players, DVD players, video recorders and vacuum cleaners.

The division employs 100 people at its Watford-based offices.

Frontline Media handles Sanyo’s media business, although Sanyo Sales is not using a creative agency for its aboveor below-the-line advertising.

Eldon says: “My objective is to make Sanyo one of the UK’s benchmark consumer electronic brands. Sanyo must be able to adapt to whatever the market dictates.”