As an illustration of how hard the marketing industry has been hit by the economic downturn, the Diary would like to offer an anecdote by Spirit managing partner Mike Berry.
While giving a lecture to students on a marketing diploma course, a curious Berry asked how many worked for agencies. About 20 per cent raised their hands.
He then asked how many worked for clients. Another 20 per cent raised their hands. A further 20 per cent, it transpired, worked for production companies.
“So what do the rest of you do?” asked Berry. To which one student from the back replied: “We’ve been made redundant since the start of the course; we were hoping you might offer us a f***ing job!”
And what’s the moral of the story the Diary asks? Don’t go into teaching.