Arcadian Hotels appoints ex-Forte marketer

Arcadian Hotels, run by Julia Hands, wife of Nomura principal finance group chief Guy Hands, has appointed ex-Forte Hotel Group international sales director Judith Speller as sales and marketing director. Speller has been charged with finding a branding consultant to advise on brand positioning for the 16-strong chain.

The hotels are individually named, but Arcadian now hopes to draw on their common facets. Service and cuisine have recently been upgraded.

Forte was broken up last year, with Nomura buying up a sizeable number of the hotels.

In November 1999, Arcadian was bought from Wyndham International by Guy Hands’ company, Hand Picked Hotels, for an estimated £75m. Macdonald Hotels was to run the chain under a ten-year management contract, but this ended by “mutual agreement” last June.

As chairman and chief executive of Hand Picked Hotels, Julia Hands runs Arcadian. Hotels in the chain include Ettington Park at Stratford upon Avon and The Priesthouse near Derby.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here