Castrol boss to head BP West Europe

BP has promoted Castrol marketing manager Jurgen Bloemers to head of retail marketing for western Europe. He will oversee the company’s service stations.

The appointment is part of a restructure in which BP’s UK, French, Swiss and Dutch operations have been merged into one operation, called Western Europe Retail.

Bloemers, who is currently based in the Netherlands, will move to the UK, taking up his post on March 1. He will report to Graham Sims, formerly head of UK retail and now head of Western Europe Retail.

Former head of UK retail marketing Paul Waterman becomes head of BP’s UK performance unit. Marketing for the UK will be handled by marketing manager Mario Coletti, who will report to Bloemers.

BP has an extensive network of service stations, with 1,400 in the UK.

Last year BP launched an advertising campaign, through Ogilvy & Mather, to promote its cleaner fuels. The global campaign coincided with the launch of BP’s new sunflower logo, which replaced the BP shield (MW October 25, 2001).

The logo was originally unveiled in August 2000 along with the strapline “Beyond Petroleum”, which was designed to establish the company’s environmental credentials.

Last year, the company forged an international marketing alliance with the Red Cross to position itself as a responsible corporate citizen.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here