Nowadays, it seems, pitches are not won and lost on the strength of creative ideas but on the design of the agency’s office.
J Walter Thompson will in May move into offices resembling a set from Austin Powers. And last week Claydon Heeley Jones Mason unveiled its refurbished office, which looks remarkably like a giant bowl of tagliatelle.
The &£1.5m refurb (recession, what recession?) was created by designers Ushida Findlay, which earlier this month unveiled designs for a &£10m stately home in Chester, dubbed the “giant starfish”.
The home is being designed using the wabi sabi concept from Japan (translated as “youth calmed by age”).
A spokeswoman for Claydon Heeley says: “We feel that Ushida’s award-winning main course of wabi sabi was deftly heralded by our amuse-gueule of pasta strips.”
Which just goes to show that money can buy you tagliatelle, but certainly not sense.