John Lewis and Waitrose to cross-promote brands

Waitrose-branded products have gone on sale in John Lewis for the first time and Waitrose Food & Home stores are poised to sell clothing supplied by the department store chain.

The developments mark a closer working relationship between John Lewis Partnership’s department stores and its Waitrose supermarket chain.

Waitrose-branded washing powder and other laundry and personal hygiene products are now available at John Lewis.

A John Lewis spokesman says: “We were looking at some of these products for a packaging review and considering how best we could source them.”

He adds that it made sense to be supplied by “one of the best” product labels.

The spokesman would not be drawn on whether other Waitrose-branded products would follow, but admits that standard Waitrose stores could start stocking products from John Lewis.

New Waitrose Food & Home outlets are also to stock a limited range of clothing for men and babies, as well as a sportswear range, when they open later this year.

The concept stores, which are to double in number from two to four outlets, already stock a range of products sourced from John Lewis including electrical goods, furniture, lighting and china. John Lewis’s Jonelle brand accounts for the majority of the merchandise.

Earlier this month the John Lewis Partnership issued a profit warning, saying that for the year ending January, it would not beat the &£150m pre-tax profits for the previous financial year ending January 27, 2001.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here