Levi’s is launching a European campaign, using JC Decaux poster sites across the continent. The outdoor strategy has been developed to support the Levi’s Engineered Jeans ‘freedom to move’ campaign which launched earlier this year.
Over 27,000 street, underground and banner advertising sites have been booked by Starcom Motive Partnership through JC Decaux’s international sales division, One-Stop-Shop. The sites are in cities JC Decaux claims are ‘key youth hubs’. These include Manchester, Marseilles, Lyon, Barcelona, Berlin and Hamburg.
The outdoor campaign breaks this week. Levi’s is running a pan-European television campaign created by Bartle Bogle Hegarty for its Engineered Jeans brand.