PHD picks up £10m Eagle Star business

Eagle Star has appointed PHD to its £10m media buying and planning account. PHD replaces Walker Brann.

The appointment coincides with the appointment of TBWA GGT Direct as lead agency and EHS Brann as second agency on Eagle Star’s direct marketing business. The review was overseen by the AAR.

PHD beat two undisclosed agencies and Walker Brann for the work, which will include press advertising and possibly direct response TV alongside direct marketing.

PHD already handles media buying for Prudential. However, Prudential claims that there will be no conflict as Prudential only sells life assurance and pensions. Eagle Star’s range of insurance products include car, home and travel insurance.

TBWA GGT Direct and EHS Brann beat IMP and Joshua for the direct marketing business.

Brann, which merged with ehsrealtime last year, had held the business since 1994. It was handed Eagle Star’s business account in May last year after a three-way pitch.

Details of how work will be apportioned between the agencies will be decided in the next few weeks. The review was overseen by Eagle Star head of marketing Hein Kuiper and head of marketing development Phil Ost.

Eagle Star is a division of the Zurich Financial Services Group, but the appointments do not affect any other companies in the group.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here