Which came first? The merle or…?

Those canny Scots have been up to their playing-with-nature tricks again. Not content with having their scientists invent cloned sheep, even their ad agencies are now getting in on the act.

For the first six weeks of this year, Glasgow boasted a new agency called “The Egg”, with official stationery which boasted a lovely picture of a seagull’s egg.

But, for legal reasons the agency has been forced to change its name. Still wanting to reflect the “care and nurturing” they give to clients, they decided to plump for a similar name.

One might have expected them to go for something seagull-related, but no – borrowing a trick from their compatriots at the Roslin Institute, this Egg has hatched a “merle”which, as we all know, is Scottish – or at least French – for blackbird. Must be something in the water.

Recommended

Below-the-line holds the line

Marketing Week

Thank you to Jeff Hyams for championing below-the-line advertising – especially in a downturn (MW January 31). Like direct marketing, point-of-purchase advertising attracts investment at such times. Both are more resilient in recessions than above-the-line advertising. So, if they are effective whatever the climate, they shouldn’t be used as a quick fix when times are […]

A hammer’s no use on walnuts

Marketing Week

Lucy Barrett is quite correct in her observation that very few companies are actually managing to squeeze any return out of their (often quite sizeable) investment in CRM (MW February 7). However, she misses one vital point; investment has to be commensurate with opportunity, but opportunity can vary widely from one sector or company to […]