Primesight, the outdoor arm of Scottish Media Group, has secured exclusive agreements with four of the UK’s high-profile sporting events. The Rugby Six Nations, the Cheltenham Gold Cup, the British Grand Prix, and the Epsom Derby have entered into an advertising deal with the outdoor company as part of its PrimeEvents venture. Under the contract, […]
Guinness UDV’s Gordon’s Gin brand has been given its first new look in 60 years as part of a &£15m plan to revitalise the brand. Gordon’s brand director Wendy Darlington says the overhaul has been prompted by declining sales within the gin sector as a whole. Gordon’s market share by volume fell from 47 per […]
Waitrose-branded products have gone on sale in John Lewis for the first time and Waitrose Food & Home stores are poised to sell clothing supplied by the department store chain. The developments mark a closer working relationship between John Lewis Partnership’s department stores and its Waitrose supermarket chain. Waitrose-branded washing powder and other laundry and […]
Thank you to Jeff Hyams for championing below-the-line advertising – especially in a downturn (MW January 31). Like direct marketing, point-of-purchase advertising attracts investment at such times. Both are more resilient in recessions than above-the-line advertising. So, if they are effective whatever the climate, they shouldn’t be used as a quick fix when times are […]
Having read the BBC director of marketing and communications’ indignant response to his questions, Iain Murray wonders whether others have been favoured by Andy’s pen
Nowadays, it seems, pitches are not won and lost on the strength of creative ideas but on the design of the agency’s office. J Walter Thompson will in May move into offices resembling a set from Austin Powers. And last week Claydon Heeley Jones Mason unveiled its refurbished office, which looks remarkably like a giant […]
Eagle Star has appointed PHD to its £10m media buying and planning account. PHD replaces Walker Brann. The appointment coincides with the appointment of TBWA GGT Direct as lead agency and EHS Brann as second agency on Eagle Star’s direct marketing business. The review was overseen by the AAR. PHD beat two undisclosed agencies and […]
BP has promoted Castrol marketing manager Jurgen Bloemers to head of retail marketing for western Europe. He will oversee the company’s service stations. The appointment is part of a restructure in which BP’s UK, French, Swiss and Dutch operations have been merged into one operation, called Western Europe Retail. Bloemers, who is currently based in […]
Britvic Soft Drinks is axing its children’s soft drink Juice Up ahead of a £12m relaunch of Procter & Gamble’s rival product Sunny Delight.
The super bowl is the advertising industry’s chance to reach the biggest global audience on TV. So what was the result this year?
Eurostar group executive sales and marketing director Pascal Tomasso is leaving the cross-channel train operator following a company restructure. The company is merging its London and Paris-based executive boards as it cuts costs and rationalises responsibilities. Eurostar UK director of marketing Bertrand Guillon will have overall responsibility for European marketing. Tomasso is understood to be […]
Levi’s is launching a European campaign, using JC Decaux poster sites across the continent. The outdoor strategy has been developed to support the Levi’s Engineered Jeans ‘freedom to move’ campaign which launched earlier this year. Over 27,000 street, underground and banner advertising sites have been booked by Starcom Motive Partnership through JC Decaux’s international sales […]
Lucy Barrett is quite correct in her observation that very few companies are actually managing to squeeze any return out of their (often quite sizeable) investment in CRM (MW February 7). However, she misses one vital point; investment has to be commensurate with opportunity, but opportunity can vary widely from one sector or company to […]
Waitrose and John Lewis are owned by the same group, which had – until now – shied away from cross promoting products. As the group announces declining profits, it unveils a new brand synergy.
It’s tempting to say capitalism has lost its swagger. But when the good times return, so will our appetite for consumption – only less conspicuously. By George Pitcher