I would like to offer my thanks to Jason Goodwin of the SAS Institute for enlightening me as to the ultimate aim of CRM (MW February 7). Goodwin says: “CRM can help to build a profile of customers and enable a company to offload non-profitable customers”. It seems Goodwin is making a strong case for […]
Time Out relaunches today in a smaller guise and with a London focus, but it will take more than a new look to overcome the competition
Swedish Match, the global tobacco and smoking accessories manufacturer, has promoted marketing director Simon Duggan to UK managing director. In his new role Duggan is responsible for developing products for global markets and has overall responsibility for existing brands. These include Cricket lighters, the Swan accessories range, Bryant & May matches and La Paz cigars. […]
I would like to offer my thanks to Jason Goodwin of the SAS Institute for enlightening me as to the ultimate aim of CRM (MW February 7). Goodwin says: “CRM can help to build a profile of customers and enable a company to offload non-profitable customers”. It seems Goodwin is making a strong case for […]
UK advertising director of GlaxoSmithKline’s (GSK) consumer healthcare division and industry veteran John Blakemore is to retire in June next year. Blakemore controls an annual budget of &£40m and has responsibility for managing and implementing media strategy across the consumer healthcare division. The division includes over-the-counter medicines, oral care and nutritional healthcare – with the […]
Euro football teams seeking stadium-naming partners need to consider the long-term strategy – and financial health – of sponsors
HBOS, the bank which comprises Bank of Scotland (BoS) and Halifax, is reviewing its £10m direct marketing business. The company is talking to Halifax’s incumbent, 141, and BoS’s incumbents, TDA, WWAV Rapp Collins, and Navigator, with a view to creating a roster for both brands. The bank is also talking to other agencies, including Leeds-based […]
Woolworths has moved its media planning business out of its creative agency Bates UK and into Zenith Media, which also handles the retailer’s media buying. The appointment follows months of speculation about the retailer’s creative advertising business. However, Woolworths continues to deny that the £26.6m advertising account, currently with Bates, is under review. A spokeswoman […]
COI Communications has shortlisted three agencies to work on a jointly funded £25m television advertising campaign, aimed at boosting the UK’s flagging tourist industry, primarily overseas. The shortlisted agencies are Abbott Mead Vickers.BBDO (AMV), Ogilvy & Mather and BMP DDB, and the overseas campaign is set to launch in April. AMV devised the recent “UKOK” […]
Unilever has started a statutory review of its £123.6m UK media business, held by Initiative Media. The review could result in the work being put up for pitch later in the year. Initiative handles the bulk of the Unilever account in the UK, with Carat Insight working on media planning for Birds Eye Wall’s. The […]
Arcadian Hotels, run by Julia Hands, wife of Nomura principal finance group chief Guy Hands, has appointed ex-Forte Hotel Group international sales director Judith Speller as sales and marketing director. Speller has been charged with finding a branding consultant to advise on brand positioning for the 16-strong chain. The hotels are individually named, but Arcadian […]
Beatrix Potter’s children’s book The Tale of Peter Rabbit is being relaunched to mark its 100th birthday and will be backed by a national poster campaign created by Mustoe Merriman Levy. The campaign moves away from Potter’s original illustrations, which have until now been the only imagery used to represent Peter Rabbit. Using the strapline […]
The price war between Boots and Tesco intensified this week after the Advertising Standards Authority (ASA) ruled that Boots was right to claim consumers could save £51 a year by buying toiletries at its stores rather than at Tesco. Tesco objected to a Boots press campaign in regional newspapers that claimed consumers could save money […]
Men’s and women’s glossies – particularly the former – had a bad second half of 2001. Novelty and focus seem to be in short supply.
Thank goodness for Paul Seligman. It is obvious from his numerous letters to the marketing press that he is a fine and wise man, with a rich and diverse opinion on most subjects. Most recently (MW February 7), I was particularly impressed with his insightful knowledge of GM foods, and their potential effect on the […]