CCHM picks up RSA’s £7m More Than work

CCHM has won the £7m account for Royal & SunAlliance’s (RSA) More Than retail brand.

CCHM has won the &£7m account for Royal & SunAlliance’s (RSA) More Than retail brand.

The agency has snatched the business from Ogilvy & Mather (O&M), following creative differences between O&M and More Than’s marketing team.

RSA is finalising a severance package with O&M, which was invited to pitch for the business.

CCHM, formerly Camp Chipperfield Hill Murray, is a London-based agency specialising in financial services. Its clients include Britannic Money and Henderson Global Investor.

An RSA spokesman says: “RSA had a successful launch with O&M, but while planning the next phase, creative differences emerged.”

The spokesman says More Than is still committed to developing a high-profile campaign this year, which will involve TV ads. The company sells a range of products, including health, home and pet policies.

WWAV Rapp Collins will continue to handle More Than’s below-the-line work, and Manning Gottlieb Media’s media planning and buying account is unaffected.

More Than launched last June with a high-profile campaign involving Lucky the homeless dog (MW June 21, 2001). But Westminster City Council threatened the company with prosecution after it illegally put up fly posters around central London.

The company was also rapped by the Advertising Standards Authority following complaints that the ads could undermine serious attempts to find lost pets.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here