GLA appoints first head of sponsorship

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The Greater London Authority (GLA) has appointed marketing manager Simon Farley as its first sponsorship manager.

Farley will be responsible for attracting sponsorship for London events, including the annual anti-racist Respect festival and the London Day celebration, which marks the anniversary of the establishment of London’s elected government. He will also seek a sponsor for the opening of the GLA’s headquarters, which will be attended by the Queen. All of these events will take place in July.

In addition, Farley will be responsible for securing media partners for GLA-led conferences and developing an SMS campaign to encourage communications between Livingstone and young Londoners.

Farley has held a number of sponsorship posts, in both the voluntary and private sectors. He joined the GLA from Einstein TV, where he was head of sponsorship. Before that, he worked at the British Association for the Advancement of Science, where he was responsible for raising income to create Sparks, the London-based science and arts festival.

He was also responsible for the annual London Film Festival’s sponsorship income for five years.

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