Ogilvy & Mather (O&M) will be handed the advertising for Ski and Munch Bunch yoghurts, once Eden Vale has completed the sale of the brands to NestlÃ©.
As Marketing Week went to press the proposed sale had yet to be confirmed. However, NestlÃ© is understood to have agreed to hand the business to O&M, one of its roster agencies, once the deal is finalised.
Present incumbent on the brands, Partners BDDH, is not on the NestlÃ© roster. The acquisition of the brands will make NestlÃ© the second-largest company in the dairy dessert market behind MÃ¼ller.
The decision comes a week after John Ward, Eden Vale’s commercial director, announced plans to quit the company once the sale went through, and consider options within its parent company Northern Foods (MW February 28).
According to AC Nielsen, Eden Vale spent £384,000 advertising Ski last year.
At the end of last year NestlÃ© consolidated its $2bn (£1.4bn) worldwide roster into five global category networks. O&M was selected for the chilled dairy business, McCann-Erickson was put in charge of coffee, Lowe was given sugar confectionery and J Walter Thompson was handed chocolate brands.