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Anchor marketer moves to Premier following rejig

Marketing Week

The marketing director of the Anchor dairy range, Jaspal Chada, is to join Premier International Foods, following the launch of the brand’s joint venture with Arla Foods – the maker of Lurpak butter. The restructure will also see Anchor’s media buyer Zenith Media lose its £1.6m business to Carat, which handles media for Arla. However, […]

Not in the spirit of public interest

Marketing Week

Iain Murray’s article “Advertising is the key to a long life and healthy living” (MW February 21) pokes fun at this Government’s “faith in the power of advertising” and its willing accomplice, the advertising industry. The article is witty but, like all satire, delivers a serious proposition – that advertising should not be used for […]

AMP seeks DM agency to work on brand-building campaign in the UK

Marketing Week

AMP, the Australian financial services group, is looking for a direct marketing (DM) agency to work on a high-profile, brand-building campaign later this year. The company is talking to the agencies it uses across its main brands – AMP London Life, AMP National Provident Institution and AMP Pearl – along with external agencies. WWAV Rapp […]