Competition winner
Congratulations to Dominic Moseley, who wins Letter of the Month for “Coupons are not worth the paper…” (MW February 14). Your prize is on its way.
Congratulations to Dominic Moseley, who wins Letter of the Month for “Coupons are not worth the paper…” (MW February 14). Your prize is on its way.
The marketing director of the Anchor dairy range, Jaspal Chada, is to join Premier International Foods, following the launch of the brand’s joint venture with Arla Foods – the maker of Lurpak butter. The restructure will also see Anchor’s media buyer Zenith Media lose its £1.6m business to Carat, which handles media for Arla. However, […]
Iain Murray’s article “Advertising is the key to a long life and healthy living” (MW February 21) pokes fun at this Government’s “faith in the power of advertising” and its willing accomplice, the advertising industry. The article is witty but, like all satire, delivers a serious proposition – that advertising should not be used for […]
AMP, the Australian financial services group, is looking for a direct marketing (DM) agency to work on a high-profile, brand-building campaign later this year. The company is talking to the agencies it uses across its main brands – AMP London Life, AMP National Provident Institution and AMP Pearl – along with external agencies. WWAV Rapp […]
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.
Despite returning to positive volume growth, Danone’s CFO says the business will continue to make strategic price increases behind its “differentiated” products.