Making ads is a lot like making love

So it’s goodbye to Paul Simons for the moment. The Diary is sure the old scoundrel will be back sooner or later.

For now we would like to point out the remarkable resemblance between Simons and Fast Show hero Swiss Tony (with, of course, the addition of a false moustache). The Diary also understands the similarity hasn’t gone unnoticed in adland. And to top it off, both share a love of cars.

We can just hear Simons now. “You see, working for an advertising agency is very much like making love to a beautiful woman. You come up with new ideas; try to be as creative as possible and hope somebody else doesn’t make a bigger impact than you.”

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here