Former Adidas man to be Puma marketing director

Sportswear company Puma has appointed former Adidas marketer David Learmonth as marketing director. He replaces Andy Rigg, who left to join clothes manufacturer Ben Sherman as its global marketing chief (MW January 17).

Learmonth, who will report to managing director Andrew Peters, will join Puma on March 25. At Adidas, Learmonth was head of the apparel business unit.

Early this year, Puma promoted its European marketing director Paul Gautier to the new position of global head of marketing (MW January 24).

The post was created as part of a global management restructure at Puma, which also resulted in international marketing director Tony Bertone being promoted to global brand director. Gautier reports to Bertone, and has been replaced by Puma’s marketing manager for France, François Jean.

In April, the German sports goods manufacturer is opening its first retail outlet – in London’s Carnaby Street. The brand aims to position itself as a high-fashion retailer as well as a functional sports clothing brand.

Puma reported an increase in its net profits to 10.6m (£6.6m) in the three months ending December 2001, compared with 5.5m (£3.5m) for the same period the year before. Sales in the period rose to 122.3m (£75.6m) compared with 83.3m (£51.5m) in 2000.

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