Lowe under pressure as Vauxhall seeks agency

Vauxhall Motors, the UK arm of car company General Motors (GM), is seeking another advertising agency to work alongside its incumbent, Lowe.

The news will be a blow to Lowe, which has struggled to come up with a brand positioning campaign since its unpopular Griff Rhys-Jones ads were axed last year (MW April 12, 2001)

The car company claims that any appointment will not affect Lowe’s status as lead agency. Lowe is part of Interpublic, which holds the bulk of GM’s global business.

The search is being overseen by Vauxhall’s marketing director Dean Barrett, and being handled by the AAR. No shortlist has been drawn up as yet.

Barrett claims that Vauxhall is seeking another agency because of the volume of work and projects the marketing department is undertaking.

The relaunch of its mid-sized Vectra is the company’s only major project this year. Lowe has already created the campaign for the Vectra, which goes on sale in June. Vauxhall has no other launches this year.

The company says that it is not aiming to split car models between the incumbent and new agency. Vauxhall’s marketing communications manager Patrick Dunstar adds: “There are no specific briefs out there for the new agency, they will be working on brand positioning.”

Dunstar adds that the agency will create TV advertising for Vauxhall.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here