Principles appoints former Bhs marketer

Principles has appointed Jane Hayman, former marketing director of Bhs and the Evening Standard, as its chief marketer.

Hayman replaces Nevine Thornton as marketing director. Thornton was looking after the brand on “an interim basis”. Hayman has been given responsibility for expanding the fashion retailer, a strategy put in place by new owner, Rubicon Retail.

Principles, Warehouse, Racing Green and Hawkshead were all sold by the Arcadia group last October for &£35m to a management buy-out team led by two former employees of the clothing group – Peter Davies and Hilary Riva.

Hayman worked with Riva at Arcadia, where she spent nine months as group marketing director before leaving to join Bhs in 1998. Hayman left Bhs last June to join Associated Newspapers, owner of the Evening Standard, where she lasted seven months before being made redundant.

Davies, former managing director of the multi-channel business unit at Arcadia, and now chief executive of Rubicon, has said that it is the Principles brand which has the most potential.

Rubicon has plans to open 20 Principles stores in towns and cities in the UK where stores were originally closed by Arcadia. The store launches form part of a wider strategy which involves Rubicon opening 100 stores across Arcadia’s brand portfolio over the next three years.

Recent reports have suggested that Rubicon is talking to trade buyers about selling the retail and mail-order clothing business Racing Green for &£5m.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here