Coca-Cola Great Britain’s new ad campaign for Dr Pepper

Coca-Cola Great Britain is launching a television advertising campaign for its Dr Pepper brand on April 1.

The ad continues the ‘What’s the worst that could happen?’ theme and features a busty cheerleader approaching a good-looking high school boy and offering him a drink of her Dr Pepper. Distracted by her looks, he spills the drink and grabs a tissue which is peeking from her cleavage, only to find it keeps unrolling and that the cheerleader has been padding her bra.

The ad was created by Mother and media is through BBJ Media. The campaign will be supported with cinema and radio advertising. Dr Pepper has also linked up with Universal Pictures UK for an on-pack tie-in with the video release of American Pie 2, devised by Mosaic.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here