Coca-Cola Great Britain is launching a television advertising campaign for its Dr Pepper brand on April 1.
The ad continues the ‘What’s the worst that could happen?’ theme and features a busty cheerleader approaching a good-looking high school boy and offering him a drink of her Dr Pepper. Distracted by her looks, he spills the drink and grabs a tissue which is peeking from her cleavage, only to find it keeps unrolling and that the cheerleader has been padding her bra.
The ad was created by Mother and media is through BBJ Media. The campaign will be supported with cinema and radio advertising. Dr Pepper has also linked up with Universal Pictures UK for an on-pack tie-in with the video release of American Pie 2, devised by Mosaic.