Call for a Television Advertising Bureau
Marketing WeekAt last week’s TV 2002 Conference, the TV industry was told it had to adopt a new approach to win advertisers back to the medium.
At last week’s TV 2002 Conference, the TV industry was told it had to adopt a new approach to win advertisers back to the medium.
David Benady is right (MW March14) that the pendulum had swung too far, but football is still a beautiful game. Yes, clubs, and their stadiums in particular, are covered in an awful lot of sponsors’ advertising. To make any sponsorship work to mutual advantage, both club and sponsor have to see themselves as equal business […]
Japan’s media advertising spend has dropped by 2.1 per cent on last year. To beat the slump, smaller agencies are teaming up in an attempt to challenge the front-runners, says David Kilburn
Energy company Powergen is reviewing its £12m advertising business as part of a brand-building exercise. The decision comes months before the company’s acquisition by German utility company Eon is finalised. Powergen works with Soul on a project basis. The agency created the high-profile Powergen sponsorship for ITV’s national weather bulletins, and created the “Monsters Inc” […]
Carol Fisher’s criticisms of integrated marketing may have been brutal, but they have made the old school sit up and take notice
David Benady is right (MW March14) that the pendulum had swung too far, but football is still a beautiful game. Yes, clubs, and their stadiums in particular, are covered in an awful lot of sponsors’ advertising. To make any sponsorship work to mutual advantage, both club and sponsor have to see themselves as equal business […]
Toyota is launching a £5m advertising campaign for its Celica model. The ads will aim to capture the ‘thrill and exhilaration’ of driving the car.
Coca-Cola Great Britain is launching a television advertising campaign for its Dr Pepper brand on April 1. The ad continues the ‘What’s the worst that could happen?’ theme and features a busty cheerleader approaching a good-looking high school boy and offering him a drink of her Dr Pepper. Distracted by her looks, he spills the […]
Former Whitbread sales and marketing director Stewart Gilliland has been appointed regional president of Interbrew UK & Ireland in a global reorganisation of the parent company. Gilliland is chief executive of Interbrew UK & Ireland, and is to take charge of one of the eight new global operating regions on April 1. Gilliland previously reported […]
Utility company Amerada Hess managing director Caroline Harper is to leave the company after ten years. Her departure follows the company’s acquisition by TXU Energi’s parent company TXU Europe. It is believed Harper left without a job to go to. A company spokesman claims Harper is leaving Amerada to go travelling. Amerada deputy managing director […]
Football’s bubble has burst? More likely it’s a realisation that sponsorship is not a communication that can be measured in terms of volume or eyeballs. Sponsorship is changing. At last marketers are recognising that it’s not the quantity of exposure that’s important but the quality of message. Sponsorship is ineffective if there is no appropriate […]
The London Electricity (LE) Group is in talks with both creative and media agencies about reviewing its LE and SWEB accounts, worth &£1.8m. However, the group’s Virgin Energy brand will not be affected by the review. The review will be overseen by the group sales and marketing director Gary Tubb. LE’s incumbent is First City […]
EMAP Elan has appointed Quiet Storm to handle the £2m advertising campaign for youth magazine Bliss. The title will be relaunched in A5 format in April. The agency already handles EMAP’s Heat and More! magazine brands.
NBC recently tried to break a 50-year taboo by advertising spirits on US network TV. The idea was soon scuppered by senators and parents, says Polly Devaney
Sunday’s family-oriented market is no place for a paper with a core ’Star’ offering, and extending it will only result in a bruising from the NoW