Marketers and agencies are lacking the skills to move away from television-based advertising campaigns, according to Sainsbury’s assistant managing director Sara Weller. Weller, who has responsibility for marketing and development at the supermarket chain, says pressure on marketers to create effective campaigns has caused them to stick with traditional media, with TV at the heart […]
Procter & Gamble (P&G) and Unilever are once again at odds over haircare, following the use of almost identical straplines in television campaigns for the Pantene (P&G) and Dove (Unilever) brands.
Should we feel sorry for Gavyn Davies after his misplaced remarks, or should he be thrown to the wolves for ignoring the BBC’s middle-class roots? asks Iain Murray
Campbell Grocery Products has promoted marketing director Andrew Slamin to European category director for sauces and food flavourings, to capitalise on the company’s increasing presence on the mainland. Slamin joined the company in 1998 from Littlewoods Leisure, where he was marketing director. He will be responsible for marketing brands including Oxo and Batchelors across Europe. […]
ITV Digital’s agency Mother has not been included in Channel 5’s shortlist for its &£6m advertising account following conflict thought to originate at ITV. The shortlist is Leo Burnett, TBWA/London and Leagas Delaney. Incumbent Walsh Trott Chick Smith is understood to have withdrawn from the pitch before the channel’s new marketing director David Pullan drew […]
Guinness UDV was forced to ditch a St Patrick’s Day pub promotion after Irish lobby groups accused the company of insulting Irish culture. The row erupted last month after Irish publicans in the UK received a kit from the brewery containing pairs of green feet displaying a pint of Guinness with the letters L and […]
GSK’s Ribena is engaged in a battle with Sunny Delight and Robinsons to maintain the top spot in children’s lunchboxes. Is its position as an offshoot of drugs behemoth GSK a good one to fight from?
Abbott Mead Vickers.BBDO (AMV) has created its first advertising for St Ivel’s Shape yogurt and dessert range, since winning the business from HHCL & Partners at the end of last year. The &£6m national television campaign, which breaks on Thursday 21 March 2002, features five executions showing women enduring uncomfortable ‘miracle’ treatments to get slim. […]
Barclays has promoted marketing and business development manager for international banking Gordon Rankin to marketing director of its wealth management division, Barclays Private Clients. Rankin has worked for Barclays since 1990, in different roles including director of personal banking. He is a former board director of Harrison Cowley Advertising and has been head of marketing […]
San Miguel, HP Bulmer’s licensed beer brand, is to be promoted in the UK for the first time, following a growth in sales. HP Bulmer is planning a &£3m TV and cinema ad campaign, to break this summer, which will aim to appeal to millions of British tourists who drink the brand while on holiday […]
Many chief executives can no longer spare the time and energy to be entertained by suppliers. Hospitality companies are trying therefore to make packages more attractive. There is still a place for old-fashioned sit-down dinners, though, says
The Daily Mail & General Trust’s (DMGT) free classified ads newspaper Loot is seeking an agency to create a £1m advertising campaign.
Media Moguls, the agency specialising in ethnic advertising, has been appointed by the Department of Health to raise awareness of tuberculosis (TB) among Asians. The agency has been appointed because the Asian community is particularly unaware of the symptoms of the disease. Media Moguls beat competition from two other undisclosed agencies. The business includes PR […]
What are we to make of the recent comment that Debbie Gorski has left Barclays to “spend more time with her family” (MW March 7). Has she actually been pushed out? Or is she moving to the competition and it is being kept quiet? Or maybe she really has decided that she wants out of […]
UK financial services executives have an old-fashioned view of customers’ requirements and intelligence, when compared with their European counterparts