US: Time for ailing K-Mart to step into modern world
Marketing WeekWill a radical departure from its traditional strategy be enough to save the beleaguered US discounter K-Mart from bankruptcy?
Will a radical departure from its traditional strategy be enough to save the beleaguered US discounter K-Mart from bankruptcy?
Starcom MediaVest’s Chicago office has picked up the $100m (£69m) global media buying account for software firm Sun Microsystems.
Bulmers, the cider company which is reinventing itself as a mainstream drinks company, is planning to launch a “Brazilian-themed” spirit-based drink, called Bambao, later this year. Bulmers is already understood to be developing Storm, a spirits drink with a widget, also for launch this year (MW March 14). A spokesman for the company declines to […]
With its new-old name and serious tone, the relaunched Daily Mirror is a welcome experiment in breaking the cycle of decline. But will it work?
ITV Digital has laid off more than 12 members of its 35-strong marketing team, including director of customer marketing Deborah Corless. The job losses were part of 100 redundancies made on Monday (22 April), the same day as the business was officially put up for sale by administrators Deloitte & Touche. Marketing director Jeremy Dale, […]
Beaulieu National Motor Museum has won this year’s Marketing in Tourism Gold Award, a scheme jointly devised by the English Tourism Council (ETC) and Marketing Week. The award is part of the Safeway Excellence in England Awards, which are run by the ETC, and was presented this week in a ceremony at the Royal Opera […]
In an effort to reduce the time customers have to wait to pay for goods, retailers are turning to hand-held technology.
Clairol Daily Defense haircare range, recently aquired by Procter & Gamble (P&G), has been de-listed by a number of UK retailers, putting the future of the brand in doubt.
PricewaterhouseCoopers has decided to retain incumbent agency McCann-Erickson Europe to handle the $90m (£62m) global advertising business for its management consultancy division PwC Consulting. The consultancy is understood to have held talks with BMP DDB, Abbott Mead Vickers.BBDO, Lowe and M&C Saatchi before reappointing McCann. The review, which began last month, was handled by the […]
Gillette is planning a £5m relaunch of its Right Guard Xtreme Sport antiperspirant range this summer, in an effort to steal market share from rival Lever Fabergé’s brand Sure.
Peugeot’s advertising director Xavier Peugeot has left the UK to return to France to work in one of the French car company’s dealerships. Peugeot manager of consumer programmes Dean Drew has replaced Peugeot, who is leaving after two years in the role. Xavier Peugeot is a member of the family that owned the French car […]
Coca-Cola is to be the official soft drink at Tussauds Group attractions, following the signing of a strategic alliance. Coca-Cola and Tussauds are already trading partners, but the relationship has been put on a new footing. Coca-Cola brand products will be the official soft drink at Tussauds’ UK theme parks, the Alton Towers Hotel, London […]
Plans to bring brand into line with US equivalent shelved in battle to win share from Comfort
Cosmos, the tour operator, is aiming to consolidate its media planning and buying into one agency, and has drawn up a five-strong pitch list for the &£1m account. Cosmos uses two media agencies, Media Options for Tourama and Cosmosair divisions, and John Ayling & Associates on the Avro and Archers Direct divisions. The pitch list […]
It’s a shame that some of your contributors and writers adopt sarcastic clever-dick attitudes. It lets down both the magazine, which offers solid news and insight, and the business of professional marketing. I refer to two pieces published in the issue dated April 11. George Pitcher’s page about TV and football, and the Diary piece […]