Golf England starts trawl for £1m sponsors

Golf England, the joint venture between the Automobile Association, the English Golf Union and technology company AdvancedWave, is seeking sponsors for a range of golfing initiatives worth more than &£1m.

The company, which is creating a national golfing network through the country’s golf clubs, has created a Golf England Team comprising three of England’s young professionals – Justin Rose, Luke Donald and Nick Dougherty.

It is looking for a sponsor for the team, along with a sponsor for a new National Handicap Championship for amateurs, also being created by Golf England.

The company says there are other opportunities to develop sponsorship or promotional links with the golf clubs that are part of Golf England. It hopes to sign three-quarters of England’s 1,900 golf clubs by the end of this year, representing about 1 million golfers.

Golf England is looking for either several sponsors or one sponsor to take the whole package. Sponsorship of the Golf England Team will involve the use of the players in advertising and promotional activity, opportunities to play golf with the players and possible equipment branding.

Sponsorship is being managed by sports agency IMG, which also represents the players individually.

Golf England is developing a smart card for golfers which will allow them to play golf at any club registered with Golf England. The scheme will also pool golf clubs’ buying power to give them discounts on products and equipment.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here