Meat Commission axes 16 marketers

Meat & Livestock Commission sheds marketing jobs after foot-and-mouth funds crisis hits home

The Meat & Livestock Commission (MLC) has made 16 of its 53 marketers redundant because its funding has been slashed as a result of the foot-and-mouth crisis.

The redundancies include all ten regional education and health sector managers, which develop meat education lessons with schools, and export product manger Jackie Hruby.

The MLC will be left with 41 marketers. MLC’s top marketer, consumer marketing manager Chris Lamb, is unaffected by the changes.

The MLC receives a levy for every animal slaughtered in the UK for consumption. But the culls which took place during the foot-and-mouth crisis mean the MLC’s levy income for 2001/2002 is expected to be £25m, compared with £32m for 2001/2001.

Twenty-six levy-funded posts, out of a possible 164, will go as a result of the cuts. The MLC employs 620 people.

The MLC was set up in 1967 through the Agriculture Act and it is responsible to Parliament. Its role is to improve the industry’s efficiency and stimulate markets for British meat. It spends 70 per cent of its funds on marketing.

Advertising for the MLC is through BMP DDB. It is not known whether the MLC’s £6m ad budget will be affected by the funding cut. Last year the commission lost an appeal to the Advertising Standards Authority to quash a ruling against its ad campaign which suggested some countries feed dead pigs to piglets.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here